Podcast Intros: Hook Your Listeners In Every Episode

Did you know, 20-35% of the listeners drop off within the first 5-minutes of a podcast episode? Yes, you read it right, one-third of the audience tune out just after the podcast intros. But, you can retain these listeners by making a few simple amendments in your podcast introduction.

Here’s how:

Why Are Catchy Podcast Intros Important?

According to Edison Research, only 41% of all new podcast listeners lend an ear to a complete podcast episode, whereas the figures go high to 71% in the study of veteran listeners.

This means that you have got only a few minutes to make the first impression. For nailing this introductory impact, it is important to create a sleek, catchy, and high-value experience intro to convince your audience to invest their time for the entire episode. A captivating podcast intro is the best way of catching that attention.

There are a few things that you should definitely include in every episode’s intro comprising of:

  • The host’s name doesn’t necessarily need to be your full name, a nickname works better. Just put a name in your listener’s ear as early as possible.
  • Name of the podcast
  • Episode title

How to Hook Your Listeners?

So, what can you do to entice your listeners and push them to stay tuned in till the end of the episode? In our 10+ years of podcasting, we have created a variety of episodes, from roundtables to one-on-one guests interviews and personal stories. Here is what we believe every podcaster should include in their podcasts intros to skyrocket the audience’s engagement.

Create a Story

Leading a podcast with a personal story associated with the episodes’ content is an excellent way to hook your listeners. Stories are a powerful way of building a long-term emotional connection with your listeners. Along with increasing engagement, personal stories also shoot up the likelihood of listeners tuning in for other episodes.

Create Intrigue

Though not a new concept creating an intriguing title and introduction is so far one of the best ways of increasing listeners’ engagement from the very beginning. More like the clickbait headlines, and titles like “You won’t believe X  is true”, you can indulge your listeners into the episode with such an intriguing podcast introduction. Chance is that your audience’s curiosity will be piqued to stay tuned for a longer duration.

Dive Right in

Though it is considered safe to introduce the podcasts and layout the episode’s details to the listeners in the first few minutes of the episode; a few podcasters sometimes take a different road and drops the listeners right amidst the action.

Playing an interesting soundbite from the episode, or a selected snippet of the interview could provide a sample of the episode to the listeners, along with increasing their chances of sticking till the end of the show.

Ask Questions

Go back a few paragraphs to the top of this article. Noticed something? The first line was a question, so was that last one. Putting a question in your listener’s minds at the beginning develops an innate curiosity and thus draws their attention into the episode, where the host takes the audience on a journey of finding the answer.

Be Concise

The fine line between hooking up the listeners by captivatingly providing the takeaways of the episode and waffling too long before getting to the episode decides how many listeners will keep tuned after the first few minutes of the episodes.

Therefore along with making sure that your podcast introduction is catchy and engaging, you want to keep it concise. An ideal podcast intro should be between 30-second to one-minute long. Try to use as few words as possible, do know it is good to introduce the episode but never overload your listeners with heaps extra of information.

You are the host of your podcast, and nobody knows your audience better than you. So, play into what you know your listeners love the most about your show. They will surely keep coming back!
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