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Audio Podcast V/S Video Podcast: Which One to Choose?

The narrative nature of video and audio content makes these media types popular among marketers today. Storytelling skills are highly sought-after by companies seeking to develop branding strategies to influence and intercept current consumers.

The power of narrative engineering in podcasts and videos can make the fictional worlds created by brands compelling, credible, and authentic in an economy dominated by communication: They serve the same purpose and have the same transformative power of the collective imagination. This small provocation is titled “Audio versus Video Podcasting.” 

Starting a podcast from scratch could be both exciting and stressful. From every intricate detail to naming the podcast, finding the right directories, and creating compelling content, one of the most important decisions you will need to make is if you are going to make an audio or a video or a hybrid podcast. 

Here, we are putting forth the pros and cons of an audio and video podcast to help you decide the best fit for you:

Audio Podcast

An audio-only podcast is one of the least complex forms of content creation (at least for beginners). All you need is a nice headset, microphone, and your phone, and you are good to go. Both the audio and video podcasts are structured in audio-only format.

Below are some of the pros and potential drawbacks of an audio-only podcast format:

Pros

Anytime, Anywhere

The ease of tuning in to your favorite podcast anytime, anywhere is one of the driving reasons behind the skyrocketing popularity of podcasts.

Podcasts are incredibly versatile because of their format and distribution system, making them a fantastic option for reaching your audience wherever they are. In the audio vs. video podcast debate, audio content’s ability to be downloaded and listened to whenever and wherever you want is a big plus.

You can literally listen to podcasts almost anywhere:

  • While doing your laundry
  • Working out in the gym or at home
  • Work (but don’t tell your boss!)
  • Traveling
  • In the car

Listners are available at all times of day to the audio podcast market, giving the podcasters an edge over the video content creators.

Multiple Platforms

Audio podcasts can be accessed through a number of platforms, where, as a creator, you can easily add your content and share it. You have the option to switch to multiple platforms and not be dependent on a single website or application for streaming.

The wide array of platforms opens up your content to a huge scale of listners where you can try and test multiple platform distribution strategies to increase your audience further.

Here are some of the most popular podcast directories for you to publish your audio podcast:

  • Spotify
  • Apple Podcast
  • IHeartRadio
  • Google Podcasts
  • TuneIn
  • Sticher
  • OverCast
  • Castro
  • Alexa

The Challenges of Audio Podcast

Every coin has a flip side, so do audio podcasts. Here are a few drawbacks:

Still in the Developing Stage

Even though podcasting has experienced impressive growth, it is still a small piece of the internet content pie. While 1 million podcast shows on Apple Podcasts may seem like a lot, it looks small compared to 500 million blogs at the dawn of the 2020s.

It may be due to where we are in technology that audio podcasts have not gained the traction of blogs. Algorithm bots can easily sift through mountains of text-based content that boosts a blog’s SEO and search engine visibility. But audio content doesn’t fare as well. The technology behind audio translation has improved a lot over the years, but there is still a long way to go.

Audio podcasters must market their shows aggressively if they want listeners to listen to their shows intentionally. Unfortunately, many podcasters avoid this expense and effort since podcasting doesn’t offer a significant cash return.

Advertising isn’t that interested in podcasts since the listening numbers aren’t that high. Furthermore, getting paid subscribers is very challenging, either with the podcast hosting provider or with a monetization platform like Patreon.

Lack of Visual Element

Audio podcasts are considered one of the most intimate ways to connect with your listners. However, it still lacks the visual element.

About 30% of our brain is evolved by our eyes. So looking into the audience’s eye builds a stronger connection, which is completely absent in audio-based content.

The lack of visuality also makes your podcast less discoverable. For example, finding a host or a podcaster without knowing their podcasts’ name is tough. Therefore it limits the amount of visibility you can have on your users’ screens.

What is a Video Podcast?

A video podcast is a recorded podcast with a video element. For example, the video element could consist of single or multiple static images compiled into a video and the original podcast audio, or a complete recording of the podcasting session.

You can also rip the audio from the video version and publish it separately, enabling you to create two types of content simultaneously. Podcasters can use this strategy to expand their reach to audio-only listeners and video viewers.

Pros

Builds a Better Authenticity

You strive to make connections with your audience. However, they may wonder: Who are you? What makes you trustworthy? Aren’t you more likely to engage with someone whom you can relate to and have seen before?

Podcasting using video can make you seem more authentic to your audience and allow you to build a stronger relationship with them. Likewise, seeing your co-hosts/guests interact and talk makes you look more authentic and relatable to your audience.

Microexpressions on your face and your immense passion can both be seen when you speak about a subject that you are passionate about in front of a camera.

A video podcast allows your audience to feel like they’re part of the show. It becomes a pleasure having a friend like you, someone with whom they can relate.

Repurpose Your Recording

Shooting a video while you are already recording audio content significantly cuts out the work.

Repurposing for Social Media

Using repurposed content can help you publish quality content consistently. In general, posting to your Facebook, Instagram, and Twitter accounts multiple times a week is advisable. In addition, it can help you rank higher on each platform and increase your reach and number of listeners!

Saves Time

You will SAVE A LOT OF TIME when you chop up a long-form recording into smaller bite-sized chunks. For example, why not break down an hour-long interview into multiple clips if your guest has raised several intriguing points during the discussion?

You could, for instance, create one video for each point and share it on social media during the entire week. With video recorded sessions of your video podcasts, you can post multiple snippets of the show from different segments.

Improved SEO and Discoverability

Which is the second most popular search engine globally? YouTube!

It is AMAZING how easy it is to find video podcasts on YouTube. The YouTube search engine has its SEO algorithm, and it also works as a search engine for videos, including video podcasts.

Further, video podcasts are a great way to generate top-of-the-funnel content. In addition to developing awareness of your podcast, this can help establish your authority as an expert on the topic and build rapport with your audience.

Potential Drawbacks

Can be Intimidating to Your Guests

Getting guests to agree to an interview will be easier if they can record audio instead of filming them for their entire talk.

People have to think about how they look and what they’re wearing when there is a visual element. But unfortunately, this can also cause them to feel self-conscious.

Unsurprisingly, most people do not feel comfortable in front of a camera. However, as a host, it is your duty to make the setup comfortable for your guests; therefore, audio proves to be a better choice than video in many cases.

Flipping on the camera and pressing the record is not for everybody. But, when you do that, you are not only building the audience around your content, you are making a personal brand, and it is invaluable. 

Podcast’s Core Listners Don’t Usually Search for Videos

When video podcasting began, YouTube was not a big deal, but YouTube has firmly established itself as the go-to video destination as the years have passed.

Podcasts are associated with audio. Of course, nothing is stopping you from producing a video podcast or including video in your content mix, but you must take the time to consider how people consume content, and if they’re looking for video, they’re not going to podcast apps, and vice versa.

Audio Podcast v/s Video Podcast: Which One Should You Choose?

In general, the answer depends on your message’s purpose. For example, use video if you want to demonstrate something. However, if there is something important you’d like me to hear and you really want me to listen to the end of your message, audio is the way to go.

Audio content is essential now more than ever. COVID-19 has changed the way meetings, panel discussions, and events are planned. Audio makes it possible for all of these things to continue engagingly and enjoyably for the listener.

But, who said you could only choose one? These days, many podcasters have adopted a hybrid format, where they record an audio podcast episode along with shooting it live. This way, you will get audio content for your audio podcast directories along with videos for YouTube and other video-specific platforms.

However, in the end, it is your podcast. Audio or video, or hybrid, go for what best fits your brand and excites you!

 

 

 

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