Can a well-implemented video content strategery skyrocket your business even when you are floating on the deck of other content marketing strategies? Yes, it definitely can!
Video content can take your market from snoozefest to rager by elevating all the other strategies while connecting with your customers like no other. Therefore, it’s time to up your video content creation and marketing game.
Ready to get all your answers about creating a killer video content strategy? Here’s what we’ll know by the end of this article:
- Why does your business needs video content?
- Seven expert-vetted steps to creating and marketing your video content that gets jaw-dropping results.
- The shortcut to creating the best video content strategy.
Does Your Business Need Video Content? Yes, Here’s Why
Video content is a very powerful storytelling medium that can hugely impact your content marketing efforts. It’s an effective way to connect with people and establish longer-lasting and meaningful connections with your target market.
According to a study by LearnHub, video content is 1200% more successful than any other form of content. What’s more, the audience absorbs over 95% of the video content’s message.
That’s why, as a business, you can no longer only depend on written content to generate traffic and desired conversions. Making videos the foundation of your content strategy is important because:
Emotions Drive Decisions
Since our minds are wired visually, videos hit your audience right at heart. The combination of relevant content, sounds, and attractive visuals stimulate your audience’s emotions.
Video content empowers you to establish an emotional connection with your audience. After which, you can open the already engaged audience to other marketing assets.
Let’s say you are doing a case study. By filming your conversation or interview with the customers, you’ll have additional content with no added effort.
Plus, you can repurpose these videos. Take the transcribe out of the video, and your written case study is already half done. Pull out the audio, and you have an entire episode for your podcast. You can even cut the videos into bit-size pieces to be posted on TikTok, Instagram, and other social platforms.
Create a Buzz
For marketers, video content can be your trailer since over 72% of consumers prefer video over walls of written content.
While your blog post may have the most information, you can grab your audience’s attention and build a community around your brand faster than ever through snippets of video content.
7 Steps to Creating a Killer Video Content Strategy
Now that you know why you can no longer afford to ignore videos for your business, let’s hop on to the next big question: how to create a video content strategy?
Worry not; here we have compiled a seven-setup guide to creating a video content strategy that gets results:
Step 1: Define Your Videos’ Goals
Defining the goals of your video content is the first step to creating a solid strategy. Start by answering questions like: What do you want your videos to accomplish? At which stage of the marketing funnel will you implement these videos?
Identify the funnel stage and set your goals for both revenue and your brand. While your brand goals can encompass things like boosting blog traffic, building a higher-quality email list, or ranking higher on SERPs, your revenue goals can focus on areas like generating leads from inquiries.
Having clear goals will help you assess your success in the future. Plus, they will also assist you in creating highly effective CTAs for your videos.
Step 2: Plan the Content Production
An excellent video content production plan will save you tons of money and time in the long haul. Be it preparing the flow chart or jotting doing the process step by step in the notebook; you must plan how your videos must be produced and shot.
The best option for businesses is to hire an agency that will eliminate your stress while creating the best possible video content from the beginning.
For example, if you hire SayWHA to create state-of-the-art video content for your brand, we will take care of all the planning and approval; all you need is to provide directions.
However, if you want, you can also do this all in-house, then here are the things you need for video content production:
- Choose the necessary tools and props
- Write a script
- Plan the video’s plot
- Gather the appropriate people
- Organize and shoot the best possible video
- Edit the shooted video
- Choose the person who’ll approve and sign off each stage. For instance, you should check that the script fits your brand voice.
- Insert appropriate music
And this is just the production part. After this, you’ll need to optimize your videos for each platform, choose the proper distribution outlet, develop an SEO strategy, and much more.
Step 3: Decide Your Video Style
You must decide what sorts of videos you’re going to produce before you jump in and begin recording.
Consider the narrative you want to tell, the best way to communicate it through video, the best video styles and types of sharing, the kinds of videos your target audience enjoys, and more.
It’s crucial to think about how the video will fit into your company’s marketing and consumer experience (or flywheel). Keep in mind that your audience will probably want various video formats and messaging at different stages of their consumer journey.
Pick a few styles of the video when you initially start to test and evaluate what works and what doesn’t.
This may represent what achieves the most reach, the most outstanding level of engagement, or what generates the most significant number of leads or conversions, depending on the funnel stage.
Step 4: Have a Simple SEO Strategy
After Google, YouTube has become the second largest engine, recording over 3 billion monthly searches. Not only this, but searches are also growing on other popular videos sharing social platforms like TikTok, Instagram, and Facebook.
Therefore, it’s no more a choice to optimize your video.
You need a solid SEO strategy to have your video presented in front of your target audience. Here are a few tips on how you can achieve this:
Conduct Keyword Research & Add it to your Title
Keywords play a vital role in blog or website content, and videos are no different.
Just like you add the keyword for your blog articles in the H1 tag, you need to add keywords in your video title. For YouTube, for example, make sure you add the focus keyword under the 66-character limit of your title.
Add Video Description
Both social platforms and YouTube allows you to submit a description for each video. This video description plays a vital role in guiding the search crawlers to understand and rank your videos.
Try to incorporate keywords in the description, just like you would in the title. To avoid going overboard, ensure your description is more than a list of keywords and provides a story about what is on the video.
Step 5: Optimize Videos for Conversions
The end goal of your video is to get the viewer to take some action. So, once you have optimized your content to rank higher and encouraged them to watch your videos, it’s time to focus on conversion.
Here’s how you can do it:
Create an Unavoidable Call to Action
Skilled digital marketers understand how crucial it is to have a clear call to action. Your goal—whether you want leads, revenue, or just a conversation— is all defined by a clear CTA.
You may include share buttons, a direct message from the video speakers, a link to your landing page at the conclusion, and many other things.
Make sure you add a clear and catchy CTA that encourages the viewer to take action.
Publish at the Right Time
At what time are most of your target audience live on any platform?
This is crucial to know because posting your video content at this time ensures you don’t get lost in the crowd (especially on social media).
Determine the optimum moment to post the video to receive the maximum views in the first 48 hours by doing an analysis. YouTube will recognize the importance of your video material to other viewers more when you gain more views.
Offer something for FREE
Nothing alarms our consumer mind more than getting something for FREE!
So, why not utilize it to your benefit? When publishing your videos, try offering an immediate reward for viewing or participating. For example, you can provide a free white paper, coupons, tutorials, etc.
You can even direct the viewers to your landing page, where you can ask for their email id in return for the freebies.
Step 6: Schedule and Promote the Videos
At this stage, your video is ready to be published. Now, it’s time to schedule and promote it.
Do not consider social media videos to be one-and-done. Depending on your social calendar, a completely created video might be published to many networks over the course of a month. You may repeatedly advertise it on Twitter. You must often promote live streams if you want a large audience to tune in at the appropriate moment.
You can also create multiple videos in a single filming session and schedule them accordingly.
When it comes to promoting, the sky is the limit. For example, different videos might be edited to make new ones or used for promotions. Just know: You can also repurpose your video content for different media.
Step 7: Understand and Analyze the Metrics
Lastly, after all the hassle of pre-and post-production of your video content comes the analysis phase.
Just like you check the performance of your written content or posts, the same should apply to videos. You must create, publish, and then analyze the engagement statistics for your videos.
This helps you justify all the investments you have made in your video content and assess your performance.
And truth be told, tracking the performance of your video content is simple. If you upload videos on YouTube and social media, you’ll already have enough performance and engagement data from the platform. Plus, you can use tools (both free and paid) to get a more in-depth analysis of your videos.
The Shortcut to Creating the Best Video Content Strategy
We’re sure that by now, you know everything to create a killer video content strategy for your business or brand. But what if we tell you there’s a better way to save all the hassle and set you up for success from the beginning?
SayWHA Radio Network’s team of experts can not only help you craft the best video content strategy but also plan, write, shoot, publish, and market your video content.
In a nutshell, we can provide you a 360% video content services!
Want to know how? Please book your FREE consultation today, and together, let’s take your content marketing game up a notch.