In the digital world of cut-throat competition and high-density content circulating everywhere, marketing your business to make a lasting impression on your target audience and customer is a real challenge.
But in the overly crowded digital territory with countless businesses vying for dollars and attention, how will your customer find you? The easiest way: you find them first!
But competing with the bigger players with an even bigger marketing budget in this hyper-competitive market is no joke.
Yes, you might not have a big marketing budget – but that shouldn’t stop you from securing a place in your customer’s wallet and cart.
Thankfully, with Canva now, you can create the most compelling marketing copies to capture your audience’s attention and skyrocket your brand engagement.
Let’s explore how you make the most out of Canva as an entrepreneur on a budget:
Designs: The Underrated Yet Powerful Marketing Tool
Design in your marketing approach is much more than company logo designs, unique fonts, page layouts, and images. It comprises your brand identity and dictates the overall aesthetic of your business.
In general, great designs are a crucial ingredient to skyrocketing your business marketing returns because:
- Designs drive conversion
- Designs make your service or produce visible
Design elements that are professional, clean, and compelling give a prospective customer an immediate understanding of the value of your business. It instils confidence in your quality and professionalism, fosters audience dialogue, draws customers in and guides their experience.
Ultimately, it is important to communicate with that voice in the back of the customer’s head that says… yes, I should invest in them.
Canva: Your One-Stop Solution
Canva is one of the very first “no tech or design skills” content creation tools that have taken the world by storm. Loaded with easy-to-use features and functionalities, it is your one-stop solution to crafting highly-engaging content that gets shared and skyrockets your business’ needs.
The content types offered by Canva are quite diverse. You’ll find almost everything you need, from pre-sized social media images and headers to marketing materials, documents, presentations, invitations and ads.
However, you can always create a custom project if necessary.
The best part: Canva’s collection of content types is constantly expanding. Just recently, they added templates for both eBooks and resumes.
We love Canvas because it offers:
- Truly unlimited images and fonts to choose from
- You can simply drag and drop to create the most captivating designs
- Easy collaboration with the team
- It can be used through almost every operating system, including Android, Windows, and iOS
- Most importantly, budget-friendly packages
Here is how you can create designs breathtaking and highly conversing graphics for your business with Canva:
Create Designs that Breaks the Clutter
The power of social media lies in your ability to break through the crowd of noise and competition and grab your audience’s attention. And what’s an effective way to do so? Through visually-appealing graphic design.
Did you know: Visual information is transmitted to the brain 90% of the time, and 40% of people respond better to visuals than plain text.
Why not use it to your advantage?
By using well-designed graphics, you can help your social media posts jump off the screen, grab your audience’s attention, and start a conversation. Don’t believe us? Look at the data yourself:
- A Facebook post with an image receives 2.3x more engagement than a post without an image
- Tweets with images get 150% more retweets than tweets with only text
- Pinterest visitors can increase by 62.5% when images accompany blog posts
Look for ways to incorporate graphic design into your strategy on social media if you want to stand out. For example, are you launching a new product? Promote the launch with a series of product photographs on Instagram. Do you have an event coming up? Send out a flyer with all the key event messaging instead of a text-only Facebook post. Relocating to a new office? Start talking about your new space with your followers by tweeting photos.
In other words: Graphic design can make you stand out on social media, emails, and even on your websites.
High-Quality Graphic Dictating Compelling Stories
Canva has the template you need to create spectacular designs that will propel your small business forward, whether you need a logo, a social graphic, or a web banner. With various free templates, Canva is one of the most affordable marketing ideas you’ll find.
Regardless of your industry, you can be sure the market is brimming with competition. Therefore, it’s important to visualize your brand in order to stand out from the clutter and catch people’s attention.
Good design makes it easy for people to absorb information. People are drawn to it and stop scrolling to pay attention.
In general, a customer will spend longer on a well-designed graphic or website, just as a baby will gaze long at a beautiful face.
Expert Tip: Best results are achieved by combining creative design and solid branding.
Brands that wanted to create an impactful visual brand worked with an agency or hired a designer in the past. However, quality designers and agencies don’t come cheap; they can cost thousands of dollars a month, which is not a budget-friendly marketing tactic.
Fortunately, great design does not have to cost an arm and a leg. So the resources you need to build a standout brand (and all the assets that come with it) won’t blow your budget if you know where to look.
Repurpose Your Best Contents
When it comes to stretching your marketing budget, you should reuse all your content on multiple platforms, including Pinterest, Instagram, and Facebook, to drive maximum possible traffic.
If you create a great marketing asset, you’ll want to ensure it gets in front of your customers as quickly as possible.
To get the most out of your marketing budget, you need to repurpose every asset you create, whether a video, an infographic, or a lead magnet.
Have you created an eBook to attract leads? Break it up and make it a series of blog posts. Do you have a podcast talking about your services? Break it into small, shareable audiograms and share them with your social network.
Created a killer infographic? Use it for your social media platforms, write a blog post based on the information, add it to your website…you get the idea.
In short, if you want to stay within your budget, you should squeeze the most benefit from every dollar you spend on marketing. Don’t just stop with one platform when you spend time and money creating something great-think outside of the box and find other ways to increase your presence (and drive sales).
Customizing your templates to fit your brand is a great way to make your content stand out on social media platforms.
Effective and Affordable Marketing With Canva
Developing engaging content for your targeted prospects is often the most difficult part of an effective content marketing campaign.
Using Canva, you can create this content quickly and easily, even without any expert knowledge of designing.
With Canva, you can create engaging content to be used in both online or offline marketing strategies, which will attract your targeted prospects. After all, isn’t that what marketing is all about?
Need Some Help?
SayWHA Radio Network is all about supporting small businesses to broaden their horizons of customers, growth, and profit. But, designing graphics that make your brand stand out from the above and crowd and highly impact even with Canva takes time and practice.
Though we are 100% confident, you can create the most impactful designs. We know entrepreneurship is not an easy row to how, especially when you take on a lot of responsibilities.
So, why not let us take care of your marketing design while focusing on further expanding your business?
Having helped dozens of small businesses grow from their brand from scratch to the top, SayWHA Radio Network is now here to take your entrepreneurship journey to new heights.
Contact us, and let’s leap to your success together!
